Corporate Profile and Overview

The City of Johannesburg Metropolitan Municipality has as one of its objects the promotion of tourism, which entails the initiation, promotion and implementation of activities that lead to increased volumes of business for the tourism private sector in the City of Johannesburg (CoJ).

The CoJ has incorporated the Johannesburg Tourism Company (JTC) with the aim of promoting tourism in the City of Johannesburg.  The initiative is aimed at the Johannesburg metropolitan area in support of Joburg 2030.  As a tourism destination marketing organisation, the JTC co-ordinates and manages tourism initiatives and other programmes, involving both public and private sector stakeholders.

The CoJ has resolved to entrust the functions of initiating and facilitating tourism initiatives to a Municipal Entity (as described in the Municipal Systems Act 2000, as amended), being the Johannesburg Tourism Company (JTC), a company incorporated in terms of Section 21 of the Companies Act, 61 of 1973, which is willing and capable of undertaking these functions.

Part of the City of Johannesburg, the Johannesburg Tourism Company (JTC), is a destination marketing organisation, dedicated to promoting tourism growth in Johannesburg. The primary function of the JTC is to promote Johannesburg as a business, lifestyle, sport and leisure destination both locally and internationally. Its operations include running a Convention Bureau, a Visitor and Tourism Information Bureau, as well as co-ordinating city-wide tourism marketing programmes, along with tourism information gathering and analysis. 

Johannesburg Tourism Company has three offices:

Johannesburg Tourism Company Head Office
Ground Floor, Grosvenor Court, 195 Jan Smuts Avenue, Parktown North
Tel: +27 214 0700

Soweto Tourism Information Centre
Tel:  +27 11 342 4316

Park Station Tourism Information Centre
Tel: +27 11 333 1488
Operating hours 08:00 – 17:00 Monday - Friday

Info Line  0860 333 999
www.joburgtourism.com

JTC Board of Directories